Cornerstone Lending Inc. recently published an article on the best uses for Facebook and Instagram business profiles (and how to set them up). I was one of the experts quoted!
6. CREATE ADS.
As Cat Smith, radio host, producer, and social media manager, shared in her talk entitled “Optimizing Social Media for Your Real Estate Business” that she gave to the Women’s Council of Realtors in 2018, taking the time to create Facebook ads, even beyond boosting a post, can be worth it. “With ads,” Smith says, “You can enter target information for all sorts of things — all the way down to behaviors like ‘Likely to Move.’ These ads can be placed using Facebook Ad Manager.”
That is the excerpt of my quote and you can view the complete article on HouseLoanBlog.net. I wanted to add a few more thoughts to that statement while I have your attention.
- A huge plus for creating social media ads is that Instagram is owned by Facebook. So by using Ads Manager, you can have your ad placed on both platforms!
- Facebook ads are currently the most cost-effective method for advertising your real estate business
- The whole dynamic of Facebook Ads is changing. Your database will be your most important ingredient moving forward. Watch for new information and some YouTube videos soon!
Have any questions? Let me know!
It’s so nice to be quoted. >^..^<